Collaboration Case | 150,000 packets sold in a day, fans not only drink soy milk!Issuing time:2023-02-23 04:30  Xi'an Ancient Capital Breakfast Dining Car Soy Milk “ Xi'an Gudu Breakfast Engineering Co., Ltd. was established in September 2006.The "Safe Breakfast Project" has been deeply rooted in the hearts of the people for its safety, hygiene, convenience, nutrition, health and affordable prices. It has not only been recognized and welcomed by the people, but has also become an indispensable part of the breakfast of Xi'an citizens. It has also won many honors from the national, provincial and municipal governments.
Terracotta WarriorsXi'an's characteristic representative, well-known to everyone, deeply rooted in the hearts of the people. As a brand IP image, it is more influential.Create a popular IP image of the Terracotta Warriors in the form of creative hand-painted illustrations, easily capture the consumers in Xi'an, win the favor of customers, and increase the brand atmosphere experience. 150,000 packs sold a day, fans drink more than just soy milk
Good packaging design can speak for the product and boost sales! The terracotta warriors packaging with strong Xi'an characteristics and the small bottle cap that can be transformed into a building block toy increase fan interaction and create a creative experience beyond expectations. Through the small bottle cap with powerful assembly function, consumers are gradually cultivated to collect bottle caps, and in-depth interaction between the brand and consumers is achieved in the later stage. Linking online and offline to achieve scene marketing Gather more than 100,000 Xi'an players in one year
The Xiaopinggai brand has invested heavily in building a player community group platform that integrates education, interaction, and sharing. It can not only cultivate sticky users, but also finely distinguish target customers, and build a communication bridge between Xiaopinggai and customers and end users.In less than a year, the Xiaopinggai player platform has attracted more than 100,000 Xi'an players.The number of uploaded works exceeds 80,000, and the unique leap in online traffic plays a major role in the brand's rapid return to offline sales. New ways to play blind boxes Seize the consumption upgrade needs of young people In recent years, small blind boxes are creating a huge consumption trend. The topic of "Why blind boxes attract young people" has been repeatedly pushed to the hot search on Weibo. In the eyes of consumers, blind boxes mean a "small happiness" that can bring surprises. Xiaopinggao seized this trend and created the ancient capital blind box for educational and stress relief. Against the background of increasing pressure on modern people, with "decompression" as the selling point, it launched gyro toys full of childhood memories, including ring flying saucer gyros, assembly gyros, battle gyros, etc. The upgraded gameplay is more interesting and will bring you back to your childhood innocence., release stress! It was enthusiastically sought after by consumers as soon as it was launched.
Topic marketing touches users' hearts
Consumer groups of Gudu Huatian’s “Rest assured breakfast”90% are young office workers who rush to make a living and have no time to breathe. As a brand promoter, we see that the ideals and passions of young people are overwhelmed by the pressure of reality.,forRelieve the pressure on them to realize their dreamsWe decided to promote the young generation with dreams through three-dimensional brand activities, help them realize the wishes they once thought of, even if they thought it was a bit far away, and encourage them to fight for love.(拼: a pun, on the one hand, it represents the small bottle cap, the connotation of interesting assembling, and on the other hand, it represents fighting for the wishes in one's heart) Buy soy milk → Get the bottle cap → Upload your assembly → Win the wish prize(Through this activity, we cultivate consumers’ habit of collecting bottle caps and realize joint sales of food and toys) Theme picture planning and execution
Mainly two micro and one shake mode Regional media precision delivery
18000WeChat public account monthly increase in followers Tik Tok VideoleadTens of thousandsLikes Cooperate with Mofan Travel to create a #Fight for love#Fleet The motorcade parades around the city, just for your attention! more+ In collaboration with Gernkoala Art Center The theme is "Fight for Love" Organize cross-border parent-child interactive activities Xiaopinggai (Guangdong) Creative Culture Co., Ltd. has a professional team of excellent domestic brand planning, innovative design and R&D, and Internet operations.Focusing on social communication, we provide customers with three-dimensional and effective brand event planning solutions.Its matrix covers multiple major social media including WeChat official accounts, WeChat communities, Weibo, Xiaohongshu, and Douyin. Let every student become a little environmental guardian
Gudu Huatian has always insisted on delivering nutritious breakfast to more than 40,000 students in 119 schools every day, and is committed to caring for the healthy growth of students. This time, the two sides have joined hands with the small bottle cap to bring nutrition, health, environmental protection and intelligence into the campus, encouraging students not to throw away the soy milk caps after drinking, but to collect them and use their creativity and imagination to create interesting and environmentally friendly bottle cap works! Let every student become a little environmental guardian.
After 7 years of research and development, the small bottle cap is the first domestic bottle cap + educational building block, which conveys the concept of environmental protection, cultivates children's creativity and imagination, and allows them to learn while playing.Protect nature in all aspects, release learning pressure, and stimulate children's unlimited potential. When food meets bottle cap It has become delicious and fun since then Long press to identify the QR code and add WeChat |